Meinestadt.de: Your Job Board for Regional Recruiting in Germany

What is meinestadt.de?

Meinestadt.de is one of the leading local job portals in Germany, specialising in the placement of regional workforces. With an extensive range of portals covering various sectors such as real estate, automotive, and local services, meinestadt.de provides a central platform for job seekers and companies.

Why meinestadt.de is relevant for your Recruitment

Meinestadt.de offers employers a unique advantage: hyperlocal targeting with jobs in 11,000 cities. Unlike international and highly generalised platforms, it specifically focuses on connecting job seekers with opportunities in their immediate geographic area.

Who benefits from the job board?

Meinestadt.de is ideal for companies seeking regional workforces. The focus is on skilled workers of all kinds and career levels, from entry-level to experienced professionals. The platform is particularly suitable for firms that rely on local presence and community engagement to find qualified employees in their immediate vicinity. This can be especially useful for companies looking to fill positions that require on-site presence.

• Focus on skilled workers: 91% of the advertised positions are for skilled workers.
• Regional focus: 9 out of 10 skilled workers seek employment within a 30-km radius.

What are the advantages for recruiters?

Meinestadt.de offers a comprehensive range of services for companies. The advertising options range from simple job postings to packages with advanced features. Additionally, meinestadt.de has a user-friendly app that simplifies mobile job applications and searches for candidates.

Here is a summary of the key advantages of meinestadt.de:

• Extensive reach: With a strong regional presence, meinestadt.de reaches a broad audience across Germany. The platform records an annual reach of 174 million users.
• Expanded network: Ads on meinestadt.de are not only placed on the main platform but also within an extensive partner network. This includes real estate, leisure, dating, automotive portals, etc.
• Programmatic retargeting: By using retargeting and ad placements on millions of websites (Bild, Kicker, GMX, Spiegel Online, Gala, etc.), the reach is further increased.
• Automated distribution in the partner network: More than 350 partner job boards and Google searches are integrated into the network.
• Social media push: Job ads are promoted on platforms like Facebook and Instagram with attractive ads to reach both active and passive job seekers.
• Employer branding: Companies can strengthen their employer brand by creating detailed company profiles that inform potential applicants about the company culture and values.
• Pole position: Job ads can be placed at the top of search results, maximising visibility.

What ad formats are available?

The advertising options include three ad types, ranging from basic features to advanced features for hard-to-fill positions. With offers like the “extension guarantee,” meinestadt.de provides a free 30-day extension if the ad is not successful.

Product overview:

• Starter: 30 days
  • For easy-to-fill positions.
  • Update after 10 days
  • Network push: Distribution in the partner and advertising network
  • Retargeting: Targeting potential applicants on the web
  • Jobs via email & push notifications
• Premium: 60 days
  • For positions that are not easy to fill, with 100% more applications compared to Starter.
  • Update after 7 days
  • Network push: Distribution in the partner and advertising network
  • Retargeting: Targeting potential applicants on the web
  • Jobs via email & push notifications
  • Social media push (Facebook & Instagram)
• Premium Performance: 60 days
  • For hard-to-fill positions with 150% more applications compared to Starter.
  • Everything from Premium
  • Pole position for your ad
  • Job ads: Banner in the portal at meinestadt.de
  • Extension guarantee for 30 days as a courtesy based on performance

All products can be found in the JOIN Store with great discounts.

How do candidates interact with meinestadt.de?

Meinestadt.de offers candidates a user-friendly platform to simplify the application process:

• Location-based search: Candidates can easily search for jobs in a specific city or region.
• Comprehensive local information: Access to information about local employers, industries, and living conditions.
• Direct application options: An optimized application process allows for quick and easy submission of resumes and cover letters.
• Salary range: Each job listing includes a salary range. If companies do not specify a salary, it is estimated based on market comparisons.
• Mobile apps: Two apps, one for apprenticeships and one for job offers, simplify mobile job applications and searches.
• Mail agent: Candidates receive suitable job offers directly via email, further simplifying the job search.
• Assistance with salary negotiations and resume creation: Meinestadt.de provides support in creating resumes and salary negotiations to best prepare candidates for the application process.

Who is behind meinestadt.de?

Meinestadt.de was founded in 1996 in Cologne and has since developed into one of the leading local portals in Germany. The company consists of a variety of platforms covering different areas, including jobs, real estate, events, dating, news, and local services such as crafts. The company employs more than 220 employees from 16 nationalities and has made a name for itself through continuous innovation and expansion.

Conclusion

Meinestadt.de is an indispensable resource for companies seeking regional skilled workers in Germany. With 174 million users and its strong local presence, an extensive partner network, and advanced marketing strategies, meinestadt.de offers an effective solution for recruiting qualified employees. The platform supports companies in strengthening their employer brand while finding the best talent in their region.

Ready to improve your recruitment strategy?

Visit our store for premium ads to maximise your reach with meinestadt.de.